01 — Dashboard Overview
Route: /organiser/dashboard
Portfolio (Events)
4 active
7 shows scheduled
Bookings
382 12 held
↑ 47 this month
Messages / Campaigns
3 1 new
Last sent: 26 May
Revenue (All Time)
£14,820
↑ £2,140 this month
Revenue — Last 30 Days
Export
1 May15 May29 May
Upcoming Shows
Bharatanatyam Arangetram — Kavya R
📅 22 Jun · 5:30 PM · Watford Palace
Confirmed: 40 · Held: 5 / 148
Jugalbandi — Sitar & Sarod
📅 12 Jul · 7:30 PM · Rich Mix
Confirmed: 120 · Held: 8 / 200
Odissi Night — Meera Das
📅 2 Aug · 7:00 PM · Rich Mix
Confirmed: 18 · Held: 2 / 150
Recent Bookings
View All →
| Ref | Customer | Event / Show | Seats | Amount | Date | Status |
|---|---|---|---|---|---|---|
| TKT-847291 | Arun Raj arun@example.com | Bharatanatyam · 22 Jun | A4, A5 (Stalls) | £39.60 | 29 May 2026 | Confirmed |
| TKT-847088 | Priya M priya@example.com | Jugalbandi · 12 Jul | C8 (Standard) | £21.80 | 28 May 2026 | Confirmed |
| TKT-846901 | Rajan S rajan@example.com | Bharatanatyam · 22 Jun | B6, B7 (Stalls) | £39.60 | 27 May 2026 | Confirmed |
| TKT-846442 | Deepa K | Bharatanatyam · 22 Jun | F12 (Circle) | £30.80 | 25 May 2026 | Held Remind |
| TKT-846110 | Meena V | Odissi Night · 2 Aug | D3 (Gallery) | £18.00 | 24 May 2026 | Held Remind |
Organiser Dashboard
02 — My Events
Route: /organiser/events
All (6)
Active (4)
Draft (1)
Past (1)
Cancelled (0)
Sort: Newest ▾
| Event | Category | Shows | Bookings | Revenue | Status | Actions |
|---|---|---|---|---|---|---|
|
Bharatanatyam Arangetram — Kavya R Created 10 May 2026 |
Dance |
3 shows | 45 / 444 | £1,620 | Active |
View
Edit
⋯
|
|
Jugalbandi — Sitar & Sarod Evening Created 20 Apr 2026 |
Concert |
2 shows | 128 / 400 | £2,791 | Active |
View Edit ⋯ |
|
Odissi Night — Meera Das Created 15 Apr 2026 |
Dance |
1 show | 20 / 150 | £396 | Active |
View Edit ⋯ |
|
Kuchipudi Recital — TBC Created 28 May 2026 · Not published |
Dance |
0 shows | — | — | Draft |
Edit Publish |
My Events
03 — Create Event Wizard (6 Steps)
Route: /organiser/events/create
1
Basic Info
2
Venue & Shows
3
Tiers
4
Media
5
Promos
6
Review
Bharatanatyam Arangetram — Kavya Raghunathan
Max 120 characters. Be specific — include the artist name.
Dance
Tamil
None
2
30
All ages
Brief summary for search results & cards (max 200 chars)
Used on event cards and search results
Full event description — supports rich text (bold, italic, links). Min 100 characters.
Arangetram, Classical, Bharatanatyam, Tamil
Comma-separated. Helps buyers find your event.
https://sida.london/events/kavya-arangetram
Cancel
Save & Continue →
Step 1 — Basic Info
Select Venue
Watford Palace Theatre
Only approved venues are listed. Request a new venue →
Watford Palace Theatre
📍 Clarendon Rd, Watford WD17 1JZ, UK
🪑 Total capacity: 400 seats
Seat map available
3 sections
Show Dates & Times
+ Add Show
Show 1
Remove
22 Jun 2026
17:30
16:45
15 min interval. Late entry not permitted.
Show 2
Remove
28 Jun 2026
17:30
16:45
← Back
Save & Continue →
Step 2 — Venue & Shows
ℹ️ Ticket tiers map to venue zones. Each show will use the same tier configuration. Service fee (10%) is added at checkout and kept by the platform.
Tier 1
Remove Tier
Stalls — Standard
Stalls (Rows A–L)
148
Seats allocated from venue map
18.00
8
Ground floor, unreserved within zone. Great view of stage.
Your Payout per ticket
£18.00
Buyer pays
£19.80 (incl 10% fee)
Tier 2
Remove Tier
Circle — Premium
Balcony (Rows A–E)
48
28.00
4
+ Add Another Tier
← Back
Save & Continue →
Step 3 — Ticket Tiers
Hero Banner Image
Required
Upload hero image — 1920×480 minimum (PNG/JPG)
📎 Upload Hero Image
Recommended: 1920×480px. Max 5MB. Used as event banner and card thumbnail.
Gallery Images (Optional)
Up to 5 images
+
Artists & Cast
+ Add Artist
Kavya Raghunathan
Principal Dancer
Trained under Guru Saroja Meenakshi for 12 years...
📎 Upload Photo
Remove
Ravi Natarajan
Nattuvanar
← Back
Save & Continue →
Step 4 — Media & Cast
Create optional discount codes for this event. Codes can be shared with press, early-bird buyers, or VIPs. You can also add or edit codes after publishing.
Add New Promo Code
EARLYBIRD20
Auto-generate
Uppercase letters/numbers, no spaces. Buyers enter this at checkout.
Percentage (%) ▾
20
% off ticket price
All ticket tiers ▾
100
Blank = unlimited
4
0 (no minimum)
01 Jun 2026 00:00
13 Jun 2026 23:59
e.g. Early bird for newsletter subscribers
+ Add Promo Code
Promo Codes for This Event (2)
| Code | Discount | Applies To | Max Uses | Per Buyer | Valid Period | Status | Actions |
|---|---|---|---|---|---|---|---|
| EARLYBIRD20 | 20% off | All tiers | 100 | 4 | 01–13 Jun 2026 | Active | Edit Delete |
| PRESS2026 | £10 off | Gold Circle only | 20 | 2 | 01–14 Jun 2026 | Active | Edit Delete |
← Back
Save & Continue →
Step 5 — Promo Codes
✅ All required sections are complete. Review and publish your event.
Event Summary
✏️ Edit
TITLE
Bharatanatyam Arangetram — Kavya Raghunathan
CATEGORY
Dance · Tamil
DURATION
2h 30m
Shows (3)
✏️ Edit
22 Jun · 28 Jun · 29 Jun 2026 · 5:30 PM each
Watford Palace Theatre · Doors: 4:45 PM
Tickets
✏️ Edit
STALLS
£18
148 seats
CIRCLE
£28
48 seats
BOX VIP
£55
8 seats
Publish Options
Public — visible to all buyers
Immediately on publish
21 Jun 2026 (night before)
🚀 Publish Event
Save as Draft
Step 6 — Review & Publish
04 — Event Detail (Organiser View)
Route: /organiser/events/:id — Stats, shows list, recent bookings, manage actions
Kathak Mahotsav 2026
Dance · Kathak · Hindi/English · 2h 30m · Age 5+
📍 Royal Albert Hall, London · 3 Shows: 14, 21, 22 Jun 2026
👁️ View Public Page ↗
🔗 Copy Event Link
Total Revenue
£4,820
+£620 this week
Tickets Sold
142
of 300 total capacity
Avg Ticket Price
£33.95
across all tiers
Refunds
3
£94.50 total
Shows (3)
+ Add Show
| Show Date & Time | Doors | Capacity | Sold | Available | Revenue | Status | Actions |
|---|---|---|---|---|---|---|---|
| 14 Jun 2026 · 7:00 PM | 6:30 PM | 100 | 58 | 42 | £2,060 | On Sale | View Edit Seat Map |
| 21 Jun 2026 · 7:00 PM | 6:30 PM | 100 | 51 | 49 | £1,800 | On Sale | View Edit Seat Map |
| 22 Jun 2026 · 5:00 PM | 4:30 PM | 100 | 33 | 67 | £960 | On Sale | View Edit Seat Map |
Ticket Tier Performance
Confirmed Held
Gold Circle · £42.5048 confirmed, 4 held / 60
Stalls · £28.0072 confirmed, 5 held / 120
Gallery · £18.0022 confirmed, 3 held / 120
Recent Bookings
View All →
| Ref | Customer | Show | Seats | Amount | Booked | Status |
|---|---|---|---|---|---|---|
| TKT-48291 | Govind Prajapati | 14 Jun | A12, A13 (Gold) | £85.00 | 29 May | Confirmed |
| TKT-48288 | Priya Sharma | 14 Jun | B5 (Stalls) | £28.00 | 28 May | Confirmed |
| TKT-48271 | Arjun Mehta | 21 Jun | C3, C4 (Stalls) | £56.00 | 27 May | Confirmed |
Quick Actions
📥 Export Bookings CSV
📊 View Reports
🎫 Box Office (Walk-in)
📧 Email All Attendees
📣 Send Campaign
🏷️ Manage Promo Codes
⏸ Pause Ticket Sales
❌ Cancel Event
On-Sale Settings
Visibility: Public
On Sale From: Live Now
On Sale Until: 13 Jun 2026
Promo Codes: 2 active
Event Detail — Organiser View
05 — Bookings Management
Route: /organiser/bookings
Event: All events ▾
Date from
Date to
Status: All ▾
Apply
Total Bookings
382
Confirmed
361
Held
12 seats reserved
Pending
9
Refunded
9
| Booking Ref | Customer | Event / Show | Seats | Amount | Booked | Status | Actions | |
|---|---|---|---|---|---|---|---|---|
| TKT-847291 | Arun Raj | arun@example.com | Bharatanatyam · 22 Jun | A4, A5 (Stalls) | £39.60 | 29 May 2026 | Confirmed | View Refund |
| TKT-847088 | Priya M | priya@example.com | Jugalbandi · 12 Jul | C8 (Standard) | £21.80 | 28 May 2026 | Confirmed | View Refund |
| TKT-846901 | Rajan S | rajan@ex.com | Bharatanatyam · 22 Jun | B6, B7 (Stalls) | £39.60 | 27 May 2026 | Confirmed | View |
| TKT-846442 | Deepa K | deepa@ex.com | Bharatanatyam · 22 Jun | F12 (Circle) | £30.80 | 25 May 2026 | Held Remind | View 🔔 Remind |
| TKT-846110 | Meena V | meena@ex.com | Odissi Night · 2 Aug | D3 (Gallery) | £18.00 | 24 May 2026 | Held Remind | View 🔔 Remind |
| TKT-845200 | Suresh P | suresh@ex.com | Jugalbandi · 12 Jul | E2, E3, E4 (Standard) | £65.40 | 22 May 2026 | Refunded | View |
Bookings Management
06 — Reports & Analytics
Route: /organiser/reports
Gross Revenue
£14,820
↑ 18% vs prev period
Tickets Sold
382
↑ 24%
Avg Ticket Value
£38.80
Refunds
£210
9 refunds
Net Payout
£13,338
After platform fee
Revenue Trend
Revenue Trend Chart (Line · 6-month view)
By Ticket Tier
Stalls (Standard)£6,840
Circle (Premium)£5,320
Box (VIP)£2,660
Event Performance
| Event | Shows | Tickets Sold | Capacity % | Revenue | Refunds | Net |
|---|---|---|---|---|---|---|
| Bharatanatyam Arangetram | 3 | 282 / 612 | 46% | £8,240 | £80 | £7,416 |
| Jugalbandi — Sitar & Sarod | 2 | 100 / 400 | 25% | £6,580 | £130 | £5,922 |
Reports & Analytics
07 — Settings
Route: /organiser/settings
Profile
Stripe Connect
KYC Verification
Notifications
Security
Finance & Fees
Organiser Profile
Logo
📎 Upload Logo
PNG/JPG · Max 2MB · Min 200×200px
South Indian Dance Academy London
SIDA London
contact@sida.london
+44 20 1234 5678
https://sida.london
Leading Bharatanatyam academy in London...
Save Profile
💳 Stripe Connect
⚠️ Stripe account not yet connected. You cannot receive payouts until connected.
Not Connected
Weekly (every Monday)
Connect with Stripe →
You will be redirected to Stripe to set up your account. Takes ~5 minutes.
📋 KYC Verification
Pending Review
Uploaded ✓
Pending upload
📎 Upload Document
Settings
08 — Promo Codes
Route: /organiser/promo-codes
Create New Promo Code
DANCE20
Uppercase, no spaces
All my events
Percentage ▾
20%
50
01 Jun 2026
30 Jun 2026
Create Code
| Code | Event | Discount | Used / Max | Valid Period | Status | Actions |
|---|---|---|---|---|---|---|
| DANCE20 | All events | 20% off | 12 / 50 | 1–30 Jun 2026 | Active | Edit Deactivate |
| VIP10 | Bharatanatyam | £10 off | 5 / 20 | 10–22 Jun 2026 | Active | Edit Deactivate |
| EARLY15 | All events | 15% off | 30 / 30 | 1–31 May 2026 | Expired | View |
Promo Codes
09 — Booking Detail (Organiser View)
Route: /organiser/bookings/:id — Customer booking reference, seats, payment, timeline, resend email, issue refund
📧 Send Email
💬 Send SMS
📎 Resend Ticket
⬇️ Download PDF
📲 WhatsApp
↩️ Issue Refund
❌ Cancel Booking
Customer Information
Full NameGovind Prajapati
Emailgovind@example.com
Phone+44 7700 900123
AccountRegistered User
Event & Show
EventKathak Mahotsav 2026
Show14 Jun 2026, 7:00 PM
VenueRoyal Albert Hall, London
Doors Open6:30 PM
Seats (2)
| Seat | Tier | Face Value | Booking Fee | Total | Ticket # | Change Tier |
|---|---|---|---|---|---|---|
| A12 | Gold Circle | £42.50 | £0.00 | £42.50 | TK-001 | Gold Circle ▾ |
| A13 | Gold Circle | £42.50 | £0.00 | £42.50 | TK-002 | Gold Circle ▾ |
Payment Summary
Subtotal£85.00
Promo Code— EARLYBIRD20
Discount-£17.00
Total Paid£68.00
MethodStripe / Visa •••• 4242
Payment Refpi_3Pxyz...
Status Timeline
Booking Confirmed
29 May 2026, 14:32
Payment Captured
29 May 2026, 14:32 · Stripe
Confirmation Email Sent
29 May 2026, 14:33
Issue Partial Refund
0.00
Select reason ▾
Issue Refund
Booking Detail — Organiser View
10 — Show Detail (Organiser View)
Route: /organiser/events/:id/shows/:showId — Attendance stats, seat map, attendees list, export
Capacity
100
Sold
58
58% full
Available
42
Revenue
£2,060
Seat Map
Open Full View
🗺️
Seat map thumbnail
Green = Available · Red = Sold
Available
Sold
Held
Attendees (58)
🔍 Search by name or ref…
All tiers ▾
| Seat | Tier | Booking Ref | Customer | Booked On | Status | |
|---|---|---|---|---|---|---|
| A12 | Gold Circle | TKT-48291 | Govind Prajapati | govind@example.com | 29 May | Confirmed |
| A13 | Gold Circle | TKT-48291 | Govind Prajapati | govind@example.com | 29 May | Confirmed |
| B5 | Stalls | TKT-48288 | Priya Sharma | priya@example.com | 28 May | Confirmed |
| B6 | Stalls | TKT-48272 | Arjun Mehta | arjun@example.com | 27 May | Confirmed |
| C2 | Gallery | TKT-48210 | Sita Rao | sita@example.com | 20 May | Refunded |
Showing 5 of 58 attendees
Show Detail — Organiser View
11 — Venue Search (Organiser)
Route: /organiser/venues/search — Browse approved venues when creating an event; filter by city/country/capacity/has-seat-map; select to attach to event
Royal
London ▾
United Kingdom ▾
100
Any
Any ▾
🔍 Search
Showing 4 venues matching your search
🏛️
Royal Albert Hall
📍 Kensington Gore, London, UK
👥 Capacity: 5,272 · 🗺️ Seat map available
Seat Map
Parking
Accessible
View Details
Select
🎭
Lyric Theatre Hammersmith
📍 Hammersmith, London, UK
👥 Capacity: 550 · 🗺️ Seat map available
Seat Map
Café
View Details
Select
🏟️
Watermans Arts Centre
📍 Brentford, London, UK
👥 Capacity: 240 · ⚠️ No seat map yet
No Seat Map
Riverside
View Details
Select
🏛️
Can't find your venue?
Request a new venue to be added to the platform. Our admin team reviews within 2–3 business days.
+ Request New Venue
Venue Search — Organiser
12 — Venue Onboarding Request
Route: /organiser/venues/request — Organiser requests a new venue be added; admin reviews and approves
Fill in the venue details below. The Ticketalay admin team will verify and add the venue within 2–3 business days. You'll receive an email notification when it's approved.
Venue Details
Nehru Centre, London
275
8 South Audley Street
London
Greater London
W1K 2AH
United Kingdom ▾
https://maps.google.com/...
Venue Contact (for verification)
Dr. Anita Kumar
anita@nehrucentre.org
+44 20 7235 2101
Any additional details about the venue, special requirements, or context for the admin team…
Uploads
📎
Click to upload or drag & drop
PDF, PNG, JPG — max 10MB
Help us build an accurate seat map
🖼️
Click to upload up to 5 photos
JPG/PNG — max 5MB each
What Happens Next?
Submit Request
Your form is saved & sent to Ticketalay admin
Admin Review (1–2 days)
Team verifies venue details & contact
Seat Map Build (optional)
If floor plan provided, seat map is configured
Approval Email
You'll get an email & venue appears in search
← Cancel
Submit Venue Request →
Venue Onboarding Request
13 — Campaigns (Email Broadcast)
Route: /organiser/campaigns — Send targeted emails to attendees by event, tier, or date range
All (8)
Sent (5)
Scheduled (2)
Draft (1)
Total Campaigns
8
Total Recipients
1,240
across all sent
Avg Open Rate
38%
↑ vs 29% industry avg
Unsubscribes
4
| Subject | Event / Audience | Recipients | Sent / Scheduled | Open Rate | Status | Actions |
|---|---|---|---|---|---|---|
| Show update — venue confirmed ✓ | Bharatanatyam · All attendees | 282 | 26 May 2026, 10:00 | 42% 119 opens | Sent |
View Report |
| 🎟 Early bird reminder — 3 days left! | All events · All attendees | 382 | 20 May 2026, 09:00 | 35% 134 opens | Sent |
View Report |
| You're in — see you next Saturday! | Jugalbandi · Gold Circle only | 48 | 10 May 2026, 18:00 | 51% 25 opens | Sent |
View Report |
| Last chance — final 20 seats available | Bharatanatyam · All attendees | 282 | Scheduled: 1 Jun 2026, 09:00 | — | Scheduled |
Edit Cancel |
| Welcome to Odissi Night 🌟 | Odissi Night · All attendees | — | Draft | — | Draft |
Edit Delete |
Campaigns — List
Email Content
Last chance — final 20 seats for Bharatanatyam Arangetram!
Don't miss out — book your seats before they're gone.
Dear [Name],
We're delighted to announce that just 20 seats remain for the Bharatanatyam Arangetram of Kavya Raghunathan on 22 June 2026 at Watford Palace Theatre.
Book now to secure your place:
[BOOK NOW BUTTON]
See you on stage night!
South Indian Dance Academy
We're delighted to announce that just 20 seats remain for the Bharatanatyam Arangetram of Kavya Raghunathan on 22 June 2026 at Watford Palace Theatre.
Book now to secure your place:
[BOOK NOW BUTTON]
See you on stage night!
South Indian Dance Academy
Merge tags: [Name], [Event Title], [Show Date], [Venue], [Booking Link]
Audience
Bharatanatyam Arangetram ▾
All tiers ▾
Confirmed + Held ▾
1 Apr 2026
30 May 2026
Estimated recipients
282
Valid email addresses
When to Send
Send Now
Schedule
1 Jun 2026, 09:00 AM
Sends in recipient's local timezone
Schedule Campaign →
Campaigns — Compose
14 — Box Office (Walk-in / Manual Booking)
Route: /organiser/events/:id/box-office — Interactive seat map for in-person ticket sales, seat assignments, and holds
Available: 42
Sold: 44
Held: 8
Blocked: 6
100 total · 52% sold + held
Seat Map — Royal Albert Hall
Click seats to select · Multi-select with Shift+click
◉ STAGE
GOLD CIRCLE (Rows A–D)
A
1
2
3
4
5
6
7
8
9
10
B
1
2
3
4
5
6
7
8
9
10
STALLS (Rows E–K)
E
F
Available
Sold
Held
Blocked
Selected
Selected Seats
2 selected
B3 — Gold Circle
B4 — Gold Circle
Book These Seats
Hold
Block
Release
Quick Booking
Full name
email@example.com
+44 7700 ...
Cash ▾
Cash · Card (POS) · Complimentary
B3
B4
Total£85.00
Confirm Booking →
Box Office — Seat Map & Walk-in Booking